GO HOOP DAY
GAME SEVEN MARKETING
Founders: Chris Paul & Justin Leonard
Execution (Toronto): Anna Bediones
Photography: Paul Bolasco
Execute the Toronto activation for #GoHoopDay, a new global annual holiday celebrating the sport of basketball Co-founded by NBA player Chris Paul and Justin Leonard of Game Seven Marketing.
Private training session for influencers + 10 consumers with Jalani Matthew, founder of I Can Ball, a Toronto-based elite basketball training program.
Open Gym for community members (all ages).
Food provided by General Assembly Pizza.
Influencer product provided by Jordan Brand Canada.
Location: Toronto Waterfront Neighbourhood Centre.