#GoHoopDay 2018

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GO HOOP DAY

GAME SEVEN MARKETING

2018

Founders: Chris Paul & Justin Leonard
Execution (Toronto): Anna Bediones
Photography: Paul Bolasco

 

OBJECTIVE

Execute the Toronto activation for #GoHoopDay, a new global annual holiday celebrating the sport of basketball Co-founded by NBA player Chris Paul and Justin Leonard of Game Seven Marketing.

EXECUTION

  • Private training session for influencers + 10 consumers with Jalani Matthew, founder of I Can Ball, a Toronto-based elite basketball training program.

  • Open Gym for community members (all ages).

  • Food provided by General Assembly Pizza.

  • Influencer product provided by Jordan Brand Canada.

  • Location: Toronto Waterfront Neighbourhood Centre.

 
Anna BedionesComment