Nike Air Max Day 2017 Sneakeasy

CREATIVE DIRECTION / DESIGN (2017)

A collaboration with Nike Canada to celebrate Air Max Day 2017. Under the creative direction of DirectorX, 5 local artists designed 5 installations based on 5 iconic Air Max Sneakers. My installation pays homage to the Air Max 90.

[ CONCEPT ]

THE AIR MAX 90 PUSHED THE BOUNDARIES OF TECHNOLOGY. ITS STYLE PUSHED THE BOUNDARIES OF CREATIVITY. IT WAS NOT AFRAID TO BE DIFFERENT. IT WAS NOT AFRAID TO BE PLAYFUL. IT WAS NOT AFRAID TO BREAK THE RULES. THE AIR MAX 90 TURNED RUNNING UPSIDE DOWN.

The 90 introduces more unconventional material and colour pairings, making it a perfect blank canvas, and inspiring perhaps the most memorable artist collaborations and colourways of our time. The infrared room takes cues from the OG Air Max 90 and is designed to be a track stadium, experienced upside down.

I designed the ceiling mural to pay tribute to 10 iconic Air Max 90 colourways while also speaking to Toronto. The design was based on a running track: the part where the oval curves and it transitions from the first 100m to the next — to symbolize the next leg of the race, the next runner. The AM90 was next.