Jordan Brand: Season Of Her

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SEASON OF HER

JORDAN BRAND

Concept + Art Direction: Anna Bediones
Studio: Free Space
Photography: Jackie Beale
Cinematography: Victoria Long
Artwork: Tabban Soleimani
Makeup: Bianca Harris
Hair: Jade Lee

 

January 2018

OBJECTIVE

Celebrate the launch of Jordan Brand’s debut women’s collection through the lens of Toronto.

CONCEPT

Identify 10 women who propel the culture in Toronto and align with the brand to receive the shoes and share their career stories. I created a seeding suite with white interiors and fixtures to emulate a “blank canvas” which also served as a production set to allow a more interactive experience and content capture opportunities.

The group was comprised of entrepreneurial women from a variety of backgrounds: an artist, a makeup artist turned women’s empowerment entrepreneur, a chef, a DJ, a singer, a rapper, an on-air sports broadcaster, a video producer, a barber, and a creative producer. To follow the women’s theme, we ensured that this project was executed by an all-women team from start to finish, and utilizing the women being featured to contribute to the shoot (ie. artwork, makeup, hair, photography, music, music, etc).

 
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